how we work
Insight Bridge is led by Paul Cook who as the main Data Consultant and Strategic planner deploys the internal and specialist freelance resources to provide our clients with a strong and flexible out-sourced data planning and analytics solution.
Paul's background in target marketing, data planning and customer analysis started in media with Northcliffe Newspapers. After supplier side roles with Experian and Claritas he joined Marks & Spencer’s Customer Insight Unit. A full-circle journey through marketing planning was completed as Head of Data Planning within Hicklin Slade’s Insight team which he started in 2001, before setting up Insight Bridge in 2006.
Our experience pool is a who’s who of grocery retailers and also includes The National Lottery, Honda, Whitbread, Norwich Union, Which, Moneycorp, Suzuki and Wilkinsons.