Insight Bridge Latest News

Insight Bridge are working as analytical support for The Perspicuous Company as they undertake a project in B2B customer analysis for Viking Direct part of the Office Depot group of companies.

Insight Bridge are to undertake a consultancy project investigating data driven insight provision across their UK business including TribalDDB, DDBMatrix and TouchDDB. Working closely with Dom Boyd, and Les Binet, Paul Cook will help to audit the existing UK data insight marketplace and provide strategic input to future plans.

Paul Cook is working alongside Camelot’s Insight team to help deliver a segmentation project across all channels.

2011 sees the centenary of The Caldecott Foundation the childrens charity based in Ashford Kent. Insight Bridge have worked closely with the charity since 2008. As part of their continued involvement Paul Cook has been appointed to the Centenary Committee which will be driving the fundrasing strategy that will help to deliver against their Centenary Appeal: a new vocational learning centre.

Pebley Beach Suzuki (dealer of the year 2009) is using RealconneXions to improve dealer database quality and build an improved CRM driven approach to retention and loyalty marketing.

Paul Cook is to act as a consultant to the Camelot Insight team overseeing a project to define the most complete view of the convenience retail sector.

Insight Bridge are to run workshops in conjunction with Canterbury Christchurch University at the forthcoming iBorrow conference to be run at the newly opened Augustines House facility.

Paul Cook (Insight Bridge’s Director) has been working as a consultant to the university since 2007 to develop the Advertising Management degree. His techniques of using authentic real life scenarios as a framework for assessment have attracted the interest of the Learning & Teaching Unit at the university. The conference in conjunction with JISC will demonstrate the powerful combination of modern business focussed teaching environments with engaging and realistic assessment management.

Insight Bridge have worked with G&M Motors to appoint Gforces the leading South East based Web Management company.

They will be developing a new website and supporting future e-marketing activity for the Gravesend and Northfleet dealerships.

Paul Cook (Insight Bridges Director) is working with Kent Business School to provide retail and shopper segmentation insights to students on a variety of courses.