G&M Motor’s 40th anniversary event smashed its predicted sales target. 
The event which started at 4pm on Friday 7th August achieved a total of 43 sales by the close of play on Sunday 9th.
Driven primarily by DM activity and focussing on a target audeince identified as either recession proof OR scrappage ‘influenced’ it drove high event traffic and strong visitor conversions.
Ian Gay the owner and Dealer Principal said ’we are extremely happy with the results – 4o was obviously the ‘magic number’ but there was just no way we believed that this could be achieved in the current climate – HOW WRONG WE WERE!!’
Tags: Awards, Client, Data Planning, Dealership marketing, Relationship marketing