Welcome to the latest news about Insight Bridge. We are a specialist outsourced relationship marketing agency. Please feel free to check out what we have been up to recently.
October 30th, 2009
Dealership marketing specialists Insight Bridge have managed an integrated launch campaign to drive visitor traffic for the opening of the UK’s first shopping centre based Honda dealership for long standing client G&M Motors.
The new dealership which opens on Saturday 31st October is situated in 2,500 sq ft of prime retail space at the entrance to the Dockside Shopping centre in Chatham Maritime. Read the rest of this entry »
Tags: CRM, Data Planning, Dealership marketing, Relationship marketing, Retail planning
Posted in Automotive marketing, Retail & shopper insight | No Comments »
September 5th, 2009

Insight Bridge has launched Realconnexions – a Relationship Marketing service specifically developed for the automotive retail sector off the back of 2009 awards and campaign success.
Tags: CRM, Data Planning, Dealership marketing, eCRM, Relationship marketing
Posted in Automotive marketing | No Comments »
August 11th, 2009
G&M Motor’s 40th anniversary event smashed its predicted sales target. 
The event which started at 4pm on Friday 7th August achieved a total of 43 sales by the close of play on Sunday 9th. Read the rest of this entry »
Tags: Awards, Client, Data Planning, Dealership marketing, Relationship marketing
Posted in Automotive marketing, Data Planning | No Comments »
July 21st, 2009
Forum Advertising have appointed Insight Bridge to support them in the use of neighbourhood analysis techniques to aid the planning of their local store marketing activity for Wilkinsons.
Tags: Agency planning, Data Planning, Retail planning, Segmentation
Posted in Outsourced planning | No Comments »
July 3rd, 2009

The Caldecott Foundation (a children’s charity providing rehabiliation for neglected and abused children) have selected Insight Bridge to drive their first foray into Direct Marketing and target event based fundraising .
Tags: Charity marketing, Client, CRM, Data Planning, eCRM
Posted in Relationship marketing | No Comments »
June 19th, 2009
Challenger car brand appoints Insight Bridge to audit internal of network planning, customer insight and dealer management tools.
Tags: Data Planning, Dealership marketing, Relationship marketing
Posted in Automotive marketing, Other | No Comments »
May 19th, 2009
Insight Bridge have been appointed to develop a launch and targeting strategy for new leisure sector offering from Relaxstation. Read the rest of this entry »
Tags: Client, Data Planning, Retail planning
Posted in Strategy Development | No Comments »
May 15th, 2009
Paul Cook has contributed content to a new publication from Routledge – The Advertising Handbook . Read the rest of this entry »
Tags: Client, Data Planning, Education, Publications
Posted in Consumer & Channel planning | No Comments »
March 28th, 2009
KOS Media the award winning regional media group have appointed Insight Bridge to undertake reader analysis for its titles.
Tags: Analysis, Client, Media, Segmentation
Posted in Consumer & Channel planning | No Comments »
March 3rd, 2009
Express
garage has appointed Insight Bridge to undertake its customer and territory analysis as part of a review of its marketing practices. Read the rest of this entry »
Tags: Client, CRM, Data Planning, Dealership marketing
Posted in Automotive marketing | No Comments »
March 2nd, 2009

The Dealership marketing program run by Insight Bridge for Kent based Honda dealership G&M Honda is highly commended in Best Marketing programme at National AM awards.
Tags: Client, CRM, Data Planning, Dealership marketing, Relationship marketing
Posted in Automotive marketing | No Comments »
February 3rd, 2009
Insight Bridge named as finalists in HSBC sponsored Most Promising New Business awards. Read the rest of this entry »
Tags: Awards, Data Planning
Posted in Data Planning | No Comments »
January 10th, 2009
Wilkinsons has appointed Insight Bridge to deliver an approach to advertising and audience planning driven by highly targeted customer segments.
Tags: Client, Data Planning, Relationship marketing, Retail planning
Posted in Retail & shopper insight | No Comments »
November 30th, 2008
Natalie Somerville – ex Camelot marketeer and now running her own brand advertising consultancy has appointed Insight Bridge to work on a number of data driven opportunties within their client base.
Posted in Other | No Comments »
October 30th, 2008
Suzuki GB has selected Insight Bridge to undertake a number of dealer level database and CRM projects. Read the rest of this entry »
Tags: Analysis, CRM, Dealership marketing, eCRM
Posted in Automotive marketing | No Comments »
August 27th, 2008
Automotive Retail Group & Waters have selected Insight Bridge to undertake an audit of their customer database information.
Read the rest of this entry »
Tags: Client, CRM, Data Planning, Dealership marketing, eCRM, Relationship marketing
Posted in Automotive marketing | No Comments »
August 2nd, 2008
Whitbread recruit Insight Bridge to work on cross brand database and CRM project to drive customer level profitability. Read the rest of this entry »
Tags: CRM, Data Planning, eCRM, Relationship marketing, Retail planning
Posted in Retail & shopper insight | No Comments »
June 21st, 2008
Insight Bridge’s MD Paul Cook is to take on the role of part time Data & Analytics Director at Inferno Group, the full service integrated agency based in central London.
Read the rest of this entry »
Tags: Data Planning, Relationship marketing, Retail planning
Posted in Outsourced planning | No Comments »