Insight Bridge have been appointed to source and centralise a lead database for the Online Fashion portal Miinto.co.uk. Working with Sales Director David Cederholm we delivered a nationwide lead source to aid the UK launch program.
Welcome to the latest news from Insight Bridge. We are specialists in marketing planning and consumer insight delivery. We work directly with clients as well as being outsourced planners for various agencies. Here's what we have been up to recently.
Insight Bridge are to undertake a consultancy project investigating data driven insight provision across their UK business including TribalDDB, DDBMatrix and TouchDDB. Working closely with Dom Boyd, and Les Binet, Paul Cook will help to audit the existing UK data insight marketplace and provide strategic input to future plans.
2011 sees the centenary of The Caldecott Foundation the childrens charity based in Ashford Kent. Insight Bridge have worked closely with the charity since 2008. As part of their continued involvement Paul Cook has been appointed to the Centenary Committee which will be driving the fundrasing strategy that will help to deliver against their Centenary Appeal: a new vocational learning centre.
Automotive Retail Group owners of Waters & Autoplanet have selected to use RealconneXions the dealer data and marketing service provided by Insight Bridge.
Insight Bridge are to run workshops in conjunction with Canterbury Christchurch University at the forthcoming iBorrow conference to be run at the newly opened Augustines House facility.
Paul Cook (Insight Bridge’s Director) has been working as a consultant to the university since 2007 to develop the Advertising Management degree. His techniques of using authentic real life scenarios as a framework for assessment have attracted the interest of the Learning & Teaching Unit at the university. The conference in conjunction with JISC will demonstrate the powerful combination of modern business focussed teaching environments with engaging and realistic assessment management.
Networkflow has appointed Insight Bridge to provide B2B database analysis and targeting consultancy for their broadband and MPLS services.
Insight Bridge are to act as preferred data & CRM consultants to NOAH (the Covent Garden based Agency) starting with a pitch for Suzuki Cars based around a central a CRM brief and intergrated Dealership marketing approach.
Darren Ponsford of Blueview Group has appointed Insight Bridge as white labelled data and analysis consultants on a variety of projects. We will be providing existing customers with analysis and insights plus supporting pitch activity with relevant sector and consumer insights.
Dealership marketing specialists Insight Bridge have managed an integrated launch campaign to drive visitor traffic for the opening of the UK’s first shopping centre based Honda dealership for long standing client G&M Motors.
The new dealership which opens on Saturday 31st October is situated in 2,500 sq ft of prime retail space at the entrance to the Dockside Shopping centre in Chatham Maritime. Read the rest of this entry »
Insight Bridge has launched Realconnexions – a Relationship Marketing service specifically developed for the automotive retail sector off the back of 2009 awards and campaign success.
G&M Motor’s 40th anniversary event smashed its predicted sales target.
The event which started at 4pm on Friday 7th August achieved a total of 43 sales by the close of play on Sunday 9th. Read the rest of this entry »
Leicester based ForumAdvertising have appointed Insight Bridge to support them in the use of neighbourhood analysis techniques to aid the planning of their local store marketing activity for Wilkinsons.
Automotive marketing programme shortlisted for National Motor Trader awards. Read the rest of this entry »
The Caldecott Foundation (a children’s charity providing rehabiliation for neglected and abused children) have selected Insight Bridge to drive their first foray into Direct Marketing and target event based fundraising .
Challenger car brand appoints Insight Bridge to audit internal of network planning, customer insight and dealer management tools.
Insight Bridge have been appointed to develop a launch and targeting strategy for new leisure sector offering from Relaxstation. Read the rest of this entry »
Paul Cook has contributed content to a new publication from Routledge – The Advertising Handbook . Read the rest of this entry »
KOS Media the award winning regional media group have appointed Insight Bridge to undertake reader analysis for its titles.
Express garage has appointed Insight Bridge to undertake its customer and territory analysis as part of a review of its marketing practices. Read the rest of this entry »
The Dealership marketing program run by Insight Bridge for Kent based Honda dealership G&M Honda is highly commended in Best Marketing programme at National AM awards.
Insight Bridge named as finalists in HSBC sponsored Most Promising New Business awards. Read the rest of this entry »
Wilkinsons has appointed Insight Bridge to deliver an approach to advertising and audience planning driven by highly targeted customer segments.
Natalie Somerville – ex Camelot marketeer and now running her own brand advertising consultancy has appointed Insight Bridge to work on a number of data driven opportunties within their client base.
Suzuki GB has selected Insight Bridge to undertake a number of dealer level database and CRM projects. Read the rest of this entry »
Automotive Retail Group & Waters have selected Insight Bridge to undertake an audit of their customer database information. Read the rest of this entry »
Whitbread recruit Insight Bridge to work on cross brand database and CRM project to drive customer level profitability. Read the rest of this entry »
Insight Bridge’s MD Paul Cook is to take on the role of part time Data & Analytics Director at Inferno Group, the full service integrated agency based in central London. Read the rest of this entry »
Insight Bridge appointed to aid data planning integration at Norwich Union. Read the rest of this entry »
Remedy Creative has selected Insight Bridge as preferred supplier of outsourced data and campaign planning services.
Suzuki has selected Insight Bridge to undertake its first UK customer segmentation project working alongside NexusH (the integrated Agency). Read the rest of this entry »
Insight Bridge ventures into strategic partnership with FMCG and strategy marketer Mark Storrar. Read the rest of this entry »
Canterbury Christchurch University has asked Insight Bridge to lead the development of content for its new Advertising Management degree which will start in September 2007. Read the rest of this entry »
KAP Motor Group have appointed Insight Bridge to act as their dealership marketing agency. Read the rest of this entry »
G&M Honda have appointed Insight Bridge to act as their dealership marketing agency.
Paul Cook (Insight Bridge’s MD) has direct expereince of working on the Honda brand having spent 5 years working on their national CRM programme as part of his role with HS&P. Read the rest of this entry »
Insight Bridge are to work with HS&P to enhance Honda’s customer segmentation. Read the rest of this entry »
Drake & Fletcher has appointed Insight Bridge to undertake a comprehensive dealership marketing project.
The project which involves detailed profiling of the existing customers using geodemographics is being undertaken to help identify growth opportunities within their territories. Their dealerships in Maidstone, Ashford and Tunbridge Wells are mostly multi franchise sites offering Honda, Mazda and Hyundai cars.
Insight Bridge starts up with Camelot Lottery licence Bid as first project working alongside HS&P.
Paul Cook (Insight Bridge’s MD) will be working as part of the bid team forecasting and interpreting changes in retail environments, consumer behaviours and technology development.