Insight Bridge have been appointed to source and centralise a lead database for the Online Fashion portal Miinto.co.uk. Working with Sales Director David Cederholm we delivered a nationwide lead source to aid the UK launch program.
Welcome to the latest news from Insight Bridge. We are specialists in marketing planning and consumer insight delivery. We work directly with clients as well as being outsourced planners for various agencies. Here's what we have been up to recently.
Providing lead data for fashion start-up
April 12th, 2012Manners 4 minors UK launch Strategy implemented by Insight Bridge
September 20th, 2011Manners4minors the South African based social skills programme aimed at infants is to launch in the UK under the planning guidance of Insight Bridge. We will be undertaking franchise planning analysis, customer research, social media design and all post launch evaluation and online analytics.
New consumer Insights to aid Just Eat.co.uk marketing and retail planning
September 15th, 2011
Paul Cook provides data & retail consultancy to TMW
December 20th, 2010
Office Depot and Viking Direct – business customer insights
November 7th, 2010Insight Bridge are working as analytical support for The Perspicuous Company as they undertake a project in B2B customer analysis for Viking Direct part of the Office Depot group of companies.
A focus on Data driven Insight and Intelligence at DDB
October 5th, 2010Insight Bridge are to undertake a consultancy project investigating data driven insight provision across their UK business including TribalDDB, DDBMatrix and TouchDDB. Working closely with Dom Boyd, and Les Binet, Paul Cook will help to audit the existing UK data insight marketplace and provide strategic input to future plans.
Helping to segment players for the National Lottery
September 21st, 2010Paul Cook is working alongside Camelot’s Insight team to help deliver a segmentation project across all channels.
Paul Cook joins Caldecott centenary committee
September 7th, 20102011 sees the centenary of The Caldecott Foundation the childrens charity based in Ashford Kent. Insight Bridge have worked 
closely with the charity since 2008. As part of their continued involvement Paul Cook has been appointed to the Centenary Committee which will be driving the fundrasing strategy that will help to deliver against their Centenary Appeal: a new vocational learning centre.
RealconneXions deployed by award winning Suzuki dealer
July 10th, 2010
Establishing a true view of convenience for Camelot
June 15th, 2010Paul Cook is to act as a consultant to the Camelot Insight team overseeing a project to define the most complete view of the
convenience retail sector.
Automotive Retail Group Select RealconneXions for group database project
April 10th, 2010
Automotive Retail Group owners of Waters & Autoplanet have selected to use RealconneXions the dealer data and marketing service provided by Insight Bridge.
Technology drives class leading educational assessment
March 6th, 2010Insight Bridge are to run workshops in conjunction with Canterbury Christchurch University at the forthcoming iBorrow conference to be run at the newly opened Augustines House facility.
Paul Cook (Insight Bridge’s Director) has been working as a consultant to the university since 2007 to develop the Advertising Management degree. His techniques of using authentic real life scenarios as a framework for assessment have attracted the interest of the Learning & Teaching Unit at the university. The conference in conjunction with JISC will demonstrate the powerful combination of modern business focussed teaching environments with engaging and realistic assessment management.
Networkflow use data skills for B2B marketing drive
February 2nd, 2010
Networkflow has appointed Insight Bridge to provide B2B database analysis and targeting consultancy for their broadband and MPLS services.
Insight Bridge works with NOAH on Suzuki CRM pitch
January 15th, 2010
Insight Bridge are to act as preferred data & CRM consultants to NOAH (the Covent Garden based Agency) starting with a pitch for Suzuki Cars based around a central a CRM brief and intergrated Dealership marketing approach.
Gforces selected to develop new website for G&M Motor group
December 5th, 2009Insight Bridge have worked with G&M Motors to appoint Gforces the leading South East based Web Management company.
They will be developing a new website and supporting future e-marketing activity for the Gravesend and Northfleet dealerships.
Insight Bridge provide data planning & analysis consultancy to Blueview Group
November 23rd, 2009
Darren Ponsford of Blueview Group has appointed Insight Bridge as white labelled data and analysis consultants on a variety of projects. We will be providing existing customers with analysis and insights plus supporting pitch activity with relevant sector and consumer insights.
Kent Business School engages with Insight Bridge
November 20th, 2009Paul Cook (Insight Bridges Director) is working with Kent Business School to provide retail and shopper segmentation insights to students on a variety of courses.
Insight Bridge behind G&M Motors launch of UK’s first shopping centre dealership
October 30th, 2009Dealership marketing specialists Insight Bridge have managed an integrated launch campaign to drive visitor traffic for the opening of the UK’s first shopping centre based Honda dealership for long standing client G&M Motors.
The new dealership which opens on Saturday 31st October is situated in 2,500 sq ft of prime retail space at the entrance to the Dockside Shopping centre in Chatham Maritime. Read the rest of this entry »
Realconnexions launched after awards and campaign success
September 5th, 2009
Insight Bridge has launched Realconnexions – a Relationship Marketing service specifically developed for the automotive retail sector off the back of 2009 awards and campaign success.
G&M Motors 40th anniversary event smashes sales targets.
August 11th, 2009 G&M Motor’s 40th anniversary event smashed its predicted sales target. 
The event which started at 4pm on Friday 7th August achieved a total of 43 sales by the close of play on Sunday 9th. Read the rest of this entry »
Insight Bridge in data driven store marketing drive with Wilkinsons agency
July 21st, 2009Leicester based 
ForumAdvertising have appointed Insight Bridge to support them in the use of neighbourhood analysis techniques to aid the planning of their local store marketing activity for Wilkinsons.
Automotive marketing programme shortlisted for National Motor Trader awards
July 3rd, 2009
Automotive marketing programme shortlisted for National Motor Trader awards. Read the rest of this entry »
Children’s Charity choose Insight Bridge to drive donor acquisition
July 3rd, 2009
The Caldecott Foundation (a children’s charity providing rehabiliation for neglected and abused children) have selected Insight Bridge to drive their first foray into Direct Marketing and target event based fundraising .
Insight Bridge to audit network planning, customer insight and dealer management tools.
June 19th, 2009Challenger car brand appoints Insight Bridge to audit internal of network planning, customer insight and dealer management tools.
Insight Bridge develops strategy for Relaxstation
May 19th, 2009
Insight Bridge have been appointed to develop a launch and targeting strategy for new leisure sector offering from Relaxstation. Read the rest of this entry »
Paul Cook contributes to new Advertising book
May 15th, 2009 
Paul Cook has contributed content to a new publication from Routledge – The Advertising Handbook . Read the rest of this entry »
KOS Media undertake reader analysis with Insight Bridge
March 28th, 2009KOS Media the award winning regional media group have appointed Insight Bridge to undertake reader analysis for its titles.
Express garage appoints Insight Bridge
March 3rd, 2009Express
garage has appointed Insight Bridge to undertake its customer and territory analysis as part of a review of its marketing practices. Read the rest of this entry »
Dealership program highly commended at National awards
March 2nd, 2009
The Dealership marketing program run by Insight Bridge for Kent based Honda dealership G&M Honda is highly commended in Best Marketing programme at National AM awards.
Insight Bridge finalists in Most Promising New Business awards
February 3rd, 2009Insight Bridge named as finalists in HSBC sponsored Most Promising New Business awards.
Read the rest of this entry »
Wilkinsons places segmentation at heart of customer and store strategy
January 10th, 2009
Wilkinsons has appointed Insight Bridge to deliver an approach to advertising and audience planning driven by highly targeted customer segments.
Natalie Somerville partners with Insight Bridge
November 30th, 2008
Natalie Somerville – ex Camelot marketeer and now running her own brand advertising consultancy has appointed Insight Bridge to work on a number of data driven opportunties within their client base.
Suzuki deploys dealer level CRM strategies
October 30th, 2008
Suzuki GB has selected Insight Bridge to undertake a number of dealer level database and CRM projects. Read the rest of this entry »
Automotive Retail Group aim to ‘perfect’ database marketing
August 27th, 2008Automotive Retail Group & Waters have selected Insight Bridge to undertake an audit of their customer database information.
Read the rest of this entry »
Whitbread recruit Insight Bridge for cross brand CRM project
August 2nd, 2008
Whitbread recruit Insight Bridge to work on cross brand database and CRM project to drive customer level profitability. Read the rest of this entry »
Paul Cook to support Inferno in data & analytics role
June 21st, 2008Insight Bridge’s MD Paul Cook is to take on the role of part time Data & Analytics Director at Inferno Group, the full service integrated agency based in central London.
Read the rest of this entry »
Insight Bridge develops data planning at Norwich Union
February 21st, 2008
Insight Bridge appointed to aid data planning integration at Norwich Union. Read the rest of this entry »
Remedy Creative adds data partner to offering
November 10th, 2007
Remedy Creative has selected Insight Bridge as preferred supplier of outsourced data and campaign planning services.
Suzuki uses Insight Bridge to undertake customer segmentation
September 17th, 2007Suzuki has selected Insight Bridge to undertake its first UK customer segmentation project working alongside NexusH 
(the integrated Agency). Read the rest of this entry »
Insight Bridge adds FMCG heavy weight to planning offer
July 1st, 2007Insight Bridge ventures into strategic partnership with FMCG and strategy marketer Mark Storrar. Read the rest of this entry »
Insight Bridge to develop content for new Advertising Management degree
May 17th, 2007
Canterbury Christchurch University has asked Insight Bridge to lead the development of content for its new Advertising Management degree which will start in September 2007. Read the rest of this entry »
KAP Motor Group appoint Insight Bridge
March 6th, 2007
KAP Motor Group have appointed Insight Bridge to act as their dealership marketing agency. Read the rest of this entry »
G&M Honda appoint dealership marketing agency
February 17th, 2007
G&M Honda have appointed Insight Bridge to act as their dealership marketing agency.
Paul Cook (Insight Bridge’s MD) has direct expereince of working on the Honda brand having spent 5 years working on their national CRM programme as part of his role with HS&P. Read the rest of this entry »
Insight Bridge to direct enhanced Honda customer segmentation
January 10th, 2007
Insight Bridge are to work with HS&P to enhance Honda’s customer segmentation. Read the rest of this entry »
Drake & Fletcher to undertake dealership marketing project.
December 10th, 2006Drake & Fletcher has appointed Insight Bridge to undertake a comprehensive dealership marketing project.
The project which involves detailed profiling of the existing customers using geodemographics is being undertaken to help identify growth opportunities within their territories. Their dealerships in Maidstone, Ashford and Tunbridge Wells are mostly multi franchise sites offering Honda, Mazda and Hyundai cars.
Insight Bridge starts up with Camelot project
September 30th, 2006
Insight Bridge starts up with Camelot Lottery licence Bid as first project working alongside HS&P.
Paul Cook (Insight Bridge’s MD) will be working as part of the bid team forecasting and interpreting changes in retail environments, consumer behaviours and technology development.